5 Takeaways from Richard Robbins Secrets of the Masters Conference 

Almost 700 people packed into the Hyatt Regency conference room in Downtown Vancouver last week to hear what Canadian Real Estate coaching icon Richard Robbins had to say about the secrets to success in Real Estate Sales. Unlike other conferences Richard Robbins has done in the past, this was not a one man show.  Over a dozen powerhouse, top producing agents stepped on stage to share their secrets with the audience. I took notes for four days straight and walked away with many great ideas for future success. I’ve since looked over my notes, and now want to share with you my top 5 takeaways and teachings from the week.

Top 5 Takeaways from Richard Robbins

  1. Opportunities Are Everywhere

To hear agents from every corner of our country present the challenges of their market made me realize one thing; there are challenges and opportunities in every market. Whether it is a buyers’ market or sellers’ market, high inventory or low inventory, urban or rural, there are always going to be challenges and opportunities in the real estate market. If you are currently going through a challenging market cycle and are hoping that a change in market conditions will be the fix, you might be looking in the wrong direction. Instead, try and look for the opportunities in your current market and capitalize on those factors. One of my coaches once said to me, “The market is in your mind”.

  1. Embrace Change

If you have been working in this industry for 10+ years, you have seen a few different market cycles. It’s easy to get caught up in the current trend and master the skills of today. But remember, markets never stay the same forever. Learning the skills needed for what’s next will give you a way in for when the market changes and the pendulum swings back. On the West Coast, you may not remember what it’s like to have a price reduction conversation with a seller. Or you may not remember the dialogue to use when a buyer has too much inventory to choose from. Good agents master the skills of today but great agents do that and master tomorrow’s skills today.

  1. Get Your Financial House in Order

In a mastermind meeting after the conference one of the most respected agents in our group stated, “REALTORS® are exceptionally good at making money and exceptionally bad at managing it.” Keeping a close eye on your bottom line is essential for when we transition into a normalized market cycle or market correction. When’s the last time you looked at your budget? How much are you saving for the future? There’s no question that your earning potential is in overdrive right now, but how much are you maximizing your savings potential?

  1. Take Care of Ourselves

For many of us, we are the CEO, the manager, the employee and the assistant of our own business. When we go down, so does our business. A popular theme for the week was making sure we take care of our number one resource; our health. Even if you have a team with administrative support or another agent, as the leader you set the tone for the business. If you are burnt out, or worse bedridden, then your business can suffer. The concept of balance is often misunderstood; it’s not a destination you arrive to where you can passively sit in peace. It’s an active process where you have to rigorously set boundaries in place to take care of yourself. If you aren’t working off your own agenda, you are working off of someone else’s.

  1. Connections Matter

In the year I have been coaching for Richard Robbins, I have had the privilege of working alongside many other incredible coaches who inspire me to be a better coach for my clients. We exchange emails, have a monthly group training call, and can see what everyone is up to on social media. Up until this week, I had never actually met any of my colleagues in person. I can tell you firsthand that after spending the better part of four days with them, I feel like a part of the family. I encourage you to go to such a conference, not only to learn from industry professionals but to build new relationships and build on the ones you already have. I promise you, the bonds you make in two days together will be far greater than a year of interacting through technology. When we look back we never reminisce over “that time you liked my photo”, we share stories of the memories we made together.


A career in real estate is a rewarding and dynamic career. I encourage you to contact me here or call me at (844) 729-1149 for more information.

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